Viewers Per View (VPV)

The concept of “number of viewers per view” (VPV) in video content refers to the average number of individuals watching a piece of content for each reported view.

TAM Ireland have conducted analysis on VPV to understand the how Irish TV viewers are viewing broadcaster content across devices.

This analysis combines TAM Ireland/Nielsen Panel Data for the TV Set with data gathered from our Total Viewing Study conducted by Red C Research. These estimates can act as a guide for the industry to gain a deeper understanding of the audience’s viewing habits.

2024/25

VPV Factor	TV Set	Laptop/PC	Tablet	Smartphone
All Adults	1.38	1.21	1.07	1.04
All Individuals	1.45	1.27	1.13	1.05

VIEWING DATA

WHY TV

What we do

TAM Ireland

Viewers Per View (VPV)

Source:RedC/TAM Ireland/Nielsen Media Ireland.