The Long Lunch

We are delighted to announce that the Long Lunch is back for 2025 and we have lined up a fantastic keynote speaker for the event

Richard Shotton specialises in applying behavioural science to marketing. He has worked in marketing for 24 years and helps brands such as Google, Mondelez and Meta with their challenges.

He is the author of The Choice Factory, a best-selling book available in 15 languages, which explains how behavioural science can solve business challenges. His latest book, The Illusion of Choice, came out in March 2023.
In 2021 he became an associate of the Moller Institute, Churchill College, Cambridge University and an honorary fellow of the IPA.

Over lunch in the Aviva Stadium, Richard will discuss the world of behavioural science and how it relates to advertising. He will also present new Irish research, commissioned by TAM Ireland and conducted by RED C, showing how relevant behavioural science is for Irish brands in 2025.

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