TAM Ireland TV Showcase

THE TAM TV SHOWCASE 2024-THE FUTURE OF TV

At this year’s TAM TV Showcase, we explored the future of TV from both planning and advertising angles. On the planning side, we heard from some of this year’s TAMI award winners, who shared how they leveraged new innovations in planning and buying to achieve remarkable success for their clients.

The session was chaired by Frankie Carty (Media Consultant) with

David Jameson (Senior Brand Manager-Diageo) & Grainne Clarke (Business Director-PHD) for Baileys
Aisling O’Toole (Beauty Marketing Manager-Boots) & Aisling Baker (Group Director-EssenceMediacom) for Boots
Karl Symes (Group Head of Brand-Irish Life) & Chris Murphy (Client Director-Zenith) for Irish Life

Next we looked into the future of TV advertising, with a panel discussion featuring representatives from leading broadcasters. They shared their collective vision and offered guests insider insights on what lies ahead for TV advertising and how to maximize its potential.

This session was chaired by Nick Fletcher (Director of Media Insight-Core) with

Gavin Deans (Commercial Director- RTÉ)
Malcolm Murray (Sales Director- Sky)
Olivia Fourneau (Interim Head of Sales-Virgin Media Solutions)
Fiona McCann (Sales Director- Medialink/Channel 4)

You can watch the event on demand below