Brian has co-authored two books on the media industry. ‘Spending Advertising Money’ with the late Dr Simon Broadbent and ‘Social Media Marketing’ with Jouko Ahvenainen, Alan Moore and Ajit Jaokar.
His weekly blog (The Cog Blog) is widely read throughout the industry. He is a frequent contributor to the UK advertising trade press, and speaks regularly on conference platforms.
Session 1: TV Now
Aislinn O’Connor, Head of Brand and Marketing Communications – Three:
The client’s view
Ian McShane, Chairman, Behaviour & Attitudes:
TV trends – a view from the Establishment Survey.
Session 2: TV viewers in Focus
Jim Power – Economist:
The economic future – What’s in store for our consumers
Matt Hill – Research Director, Thinkbox:
The truth About Youth
Paul Loughrey, Head of Insights – RTE.
3D Targeting A look at viewing behaviour and lifestyles
Panel Discussion
Session 3 What’s next for TV
Nigel Walley, CEO, Decipher:
The Future Viewing Landscape.
Justin Sampson, CEO, BARB:
Project Dovetail, progressing to a hybrid future.
Jill McGrath, CEO, TAM Ireland:
The VISTA Project
Panel Discussion