Ecommerce businesses invested heavily in TV advertising in Ireland in 2021

We know that TV is a powerful tool for ecommerce businesses. It offers scale, powerful short-term sales effects, it’s a low risk advertising channel, highly trusted, makes brands more famous, and boosts the effect of all other advertising.  Ecommerce businesses invested heavily in TV advertising in Ireland in 2021 to drive their business objectives.  Online businesses as a category was in 3rd place in terms of share of TV impacts delivered. Check out the slides below for more.

 

Online-Business-2021-1

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