AV Measurement

TAM Ireland recently engaged TAM Auditors 3M3A Global to conduct a full end-to-end audit of the TV audience measurement service provided by Nielsen. Great a full breakdown of the findings here

TAM Ireland commissions contractors to provide research services, including the production of audience viewing figures, on its behalf. The audience measurement contract is held by Nielsen. Nielsen Television Audience Measurement have been providing the ratings measurement service in Ireland since 1996.  TAM Ireland adheres to the highest research standards and the rigour with which it undertakes its task provides a gold standard for TV viewing measurement.

An update on the TAM Ireland Streaming Meter project

How the TAM Ireland LifeStyle Survey (a survey conducted by Nielsen of the TV panel members on their behaviour and attitudes) can help in planning by offering additional insights beyond standard demographic profiles.

Unlike some other media TAM, on behalf of the TV industry, measures both duration of viewing and reach and has a number of metrics associated with these.

A quick video to show you how the A/V Data Solution works and how you can use it to make a total A/V media campaign more efficient.

The aim of the VISTA project is to provide consistent, comparable AV data across all devices and formats through building a cross-platform measurement solution. There are four stages to the project, with the aim to have full integration and usability of all the data by 2021. This document breaks down the project in more detail.