2024 TV advertising revenue continues its strong performance

2024 TV advertising revenue continues its very strong performance with the latest commercial TV revenue figures up to September 2024 showing a 7.6% increase on the same 2023 figure.

TAM Ireland can report that revenues of €198,264,766 were recorded for January-September 2024 (revenue figure includes spot, non-spot and BVOD commercial revenue) which represents the highest Jan-Sept figure over the past 6 years.

The increase is on the back of strong viewing data across several audiences. Total time spent viewing to commercial channels is:

  • Up 5% yoy to 103 mins per day for Adults 15+. 85% of this viewing was to Live (as broadcast) TV.
  • Up 6% yoy to 35 mins per day for Ads 15-34. 77% of this viewing was to Live TV
  • Up 2% yoy to 54 mins per day for Ads 25-44. 76% of this viewing was to Live TV
  • Up 8% yoy to 71 mins per day for Ads ABC1. 80% of this viewing was to Live TV
  • Up 5% yoy to 132 mins per day for Housekeepers. 85% of this viewing was to Live TV

 

This viewing momentum demonstrates the strength and resilience of Broadcaster Content despite competition from other Streamers. The strong viewing figures are driven in part to an exceptional array of sports content (such as the Euro 2024 finals and the Olympics, the UEFA Nations League and the URC). They have also been driven by the new Autumn programming schedule from broadcasters with top performing programmes such as Real Life with Lucy and Gogglebox Ireland on Virgin Media One, The Great British Bake Off on Channel 4, the return of The Late Late Show to RTÉ One and The Overlap on Tour on Sky Max. The forthcoming programming and news updates around the general election will ensure the Irish population will continue to be glued to their TV screens in the weeks to come.

 

Source:  *TAM Ireland/Nielsen Media Ireland Jan – Sept 24 v Jan – Sept 23, Total avg mins per person, consolidated, all day, all week, All Commercial Channels.