The TAMIs 2024 Winners

BEST USE OF TV SPONSORSHIP

• WINNER: OMD working with SSE Airtricity and DIY SOS: SSE Airtricity and DIY SOS – Building A Greener Future Together

• SHORTLIST: Core Sponsorship & Spark Foundry working with Cadbury: Cadbury – Sponsors of 2023 World Cup on RTÉ
• SHORTLIST: PHD working with Baileys and RTÉ Media Sales: “Douze Pointe” for Baileys
• SHORTLIST: Core Sponsorship & Zenith & RTÉ Media Sales working with Londis: Londis – Proud Sponsors of Ireland’s Fittest Family

BEST USE OF INNOVATION

• WINNER and OVERALL GRAND PRIX WINNER: EssenceMediacom working with Boots: Boots Gets Ready With TV & Tik Tok Live!

• SHORTLIST: Spark Foundry working with KFC: How AV Fixed a Leaky Bucket
• SHORTLIST: 4 Sales/Medialink: 4 Sales Agency Portal – A Market First Innovation

BEST ONGOING USE OF TV

• WINNER: PHD working with Diageo: Never Settle

• SHORTLIST: Starcom and Core working with SuperValu: Supervalu Sustainability & Tidy Towns

BEST TACTICAL USE OF TV

• WINNER: PHD Media working with Baileys: “Douze Pointe” for Baileys

• SHORTLIST: Core & Starcom working with BYD: BYD The biggest car brand you’ve never heard of
• SHORTLIST: dentsu working with Vodafone: Vodafone – Rugby RWC 2023

BEST TV STRATEGY

• WINNER: Zenith working with Irish Life: Better Thinking, Better Targeting, Better Tactics – A Better TV Strategy with Irish Life

• HIGHLY COMMENDED: OMD working with Aer Lingus: Aer Lingus Brand “Love is in the air” time.

• SHORTLIST: Spark Foundry working with 48: Dialling Up Success with 48’s Good Call
• SHORTLIST: Spark Foundry working with Aviva: Protecting the Base

AV Team of the Year

• WINNER: Omnicom Media Group: OMG #KeepAVSexy

• SHORTLIST: Core: Transforming Partnerships: Redefining the AV Status Quo. Core Investment
• SHORTLIST: 4 Sales Ireland/Medialink: 4 Sales Ireland – Our 2023 Sales Story

AV Planner of the Year

• WINNER: Carol Holmes dentsu

• SHORTLIST: Michael Robinson Core
• SHORTLIST: Sarah Flannery OMD