TAM Ireland and the Institute of Advertising Practitioners in Ireland (IAPI) have teamed up to create a training workshop which will provide participants with a really good grounding in the essentials of today’s TV and what the medium can do for advertisers. The training course has been developed with, and is supported by Thinkbox
What is the course about?
The training workshop is designed to give an overview of what television has to offer advertisers and how the TV/AV advertising market works. The course looks at the many and varied strengths of television as a communications vehicle and examines the different roles that TV can play. It also demystifies the sometimes-confusing jargon that surrounds TV planning and buying. It also discusses how brands can best embrace all of the A/V based channels at their disposal.
Who is this training for?
It is aimed primarily at those people who have recently joined a media agency, an advertising agency or advertiser but is also available to new starters at broadcasters or sales houses. It is also relevant for those already working in agencies who have recently moved into AV/TV planning and buying.
Training Agenda
1. Introduction
2. The TV Viewing Landscape
3. Unravelling the Jargon
4. Fundamentals of Planning and Buying TV
5. Putting it Into Practice
6. Many Ways to use TV
Who gives the training?
This training will be conducted by representatives from TAM Ireland
Duration
The training takes place in a half day session from 9.30am-12.30pm
There are three scheduled training sessions a year that take place virtually and these can be booked via the links below.
Alternatively we can deliver our training modules in person to agencies/broadcasters or advertisers. Please contact eimear@tamireland.ie to arrange
Next session
Training dates for 2025 will be released soon