TV has recorded a very strong start to 2024. New figures published by TAM Ireland show that Quarter 1 revenue grew by an impressive 9% yoy, revenues of €66,705,599 were recorded for Jan – Mar 2024 showing a very strong return to growth.
This revenue figure includes spot, non-spot and BVOD commercial revenue. The increase is on the back of strong viewing data – total time spent viewing to commercial channels is up 6% yoy to 110 mins per day. (Ads 15+) 85% of this viewing was to Live TV*.
Looking at our Total Video Panel, Adults 15+ are spending 168 mins per day with all broadcasters’ content across all devices (up from 157 in 2023) this compares very favourably to SVOD services such as Netflix and Disney+ where they spend a total of 24 mins a day, and against video sharing platforms such as YouTube, Facebook and TikTok where they spend a total of 47 mins per day**
“It is great to see this level of growth and confidence in TV advertising. TV’s effectiveness has been proven time and time again, which is why clients are investing heavily. The effectiveness is driven by the scale and time spent delivered by TV, along with the very high levels of active attention TV commands, as seen in our recent, award winning, research with Red C and Karen Nelson Fields’ Amplified Intelligence” says Jill McGrath CEO TAM Ireland
Source: *TAM Ireland/Nielsen Media Ireland Jan – Mar 24 v Jan – Mar 23, avg mins per person, consolidated, all day, all week.