Welcome to TAM Ireland

TAM Ireland (Television Audience Measurement Ireland Ltd) oversees an accurate and effective audience measurement system for the whole of the television advertising industry.

TAM Ireland is made up of the majority of commercial broadcasters operating in Ireland (RTÉ, TV3, TG4, Channel 4, BSKYB Ireland, UTV, Viacom and Setanta Ireland) and the main Irish media buying agencies. We commission Nielsen TV Audience Measurement to carry out the actual measurement service.

Our mission is: To provide precise viewership data and promote the power of television with a commitment to excellence, vision and adaptability.

 

Latest News

Irish TV viewing up 11 minutes per day on 10 years ago.- Ireland's top 20 TV programmes 2016

Date: 12/01/2017 | Comments

Official TAM Ireland/Nielsen figures on TV viewing for 2016 shows that viewing is central to the fabric of Irish life. Irish... Read more »

Brexit - The positives for Ireland - Jim Power

Date: 21/10/2016 | Comments

Brexit - The positives for Ireland Read more »

What will TV look like in 2020 - Nigel Walley - Decipher

Date: 21/10/2016 | Comments

What will TV look like in 2020 Read more »

The Strengths of TV - Matt Hill - Thinkbox

Date: 21/10/2016 | Comments

The strengths of TV Read more »

Top tips for targeting a TV audience - Paul Loughrey - RTE

Date: 21/10/2016 | Comments

Top tips for targeting a TV audience. Read more »

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