Date added: 05/03/2015 File name: Lifestyle survey 2014.ppt
Once a year TAM Ireland carry out a lifestyle survey on the panel.This allows for deep dives into the behaviours and attitudes of the TV audience so that they can be targeted more effectively.Here are some top-line results which give a fascinating insight into the Irish TV viewers:All figures are based on Total TV viewing National Adults 15+ Consolidated Jan 2015
Date added: 01/07/2014 File name: Room For A View.ppt
The deck from Tony Wearn and Jill McGrath's presentations. Includes highlights from the Colourtext Social/Search study. A sneak peak of the latest Watch and Buy. Edited highlights of the Ipsos Total Viewing Study along with an update on measurement activiies in other markets and the launch of TAMVIsion.
Date added: 07/05/2014 File name: Who owns what May 2014.ppt
As more and more channels offer HD alternatives we can see a strong growth in the subscription to these services. TV Households with HD ready TV who are subscribed to a HD service is up from 8% in May 2013 to 18% in May 2014
Date added: 20/02/2014 File name: Adland v TV viewers.ppt
What makes people working in the advertising/media/marketing business stand out from the crowd? And in particular what makes them different to the average TV viewer.
150 people from the advertising/media/marketing industry told us about their lives – we call them “Adlanders” ……. Here’s what we found out……..
The Future of Audience Research - Ivor Millman - full deck
Date added: 15/11/2013 File name: THE FUTURE OF AUDIENCE RESEARCH - Ivor Millman.ppt
The Future Measurement group have been in learning mode recently and are gathering information from many different sources. These learnings included a specially commissioned presentation from TV measurement expert Ivor Millman on where he saw the future of measurement. Here is the full presentation available to download.