Places are booking up fast for the TAM Ireland Switched On Conference 2016
October 14th 2016
8.30am - 2pm
A fantastic line up of industry speakers sharing their expert views on Television & the Future all packed into a what promises to be an engaging and insightful ½ Day conference.
Our Chair for the event is Brian Jacobs. Brian spent over 35 years in advertising, media and research agencies including spells at Leo Burnett (UK, EMEA, International Media Director),Carat International (Managing Director), Universal McCann (EMEA Director) and the research agency Millward Brown (EVP, Global Media).
Brian has co-authored two books on the media industry. 'Spending Advertising Money' with the late Dr Simon Broadbent and 'Social Media Marketing' with Jouko Ahvenainen, Alan Moore and Ajit Jaokar.His weekly blog (The Cog Blog) is widely read throughout the industry. He is a frequent contributor to the UK advertising trade press, and speaks regularly on conference platforms.
The line up for the event is as follows:
Session 1: TV Now
Aislinn O'Connor, Head of Brand and Marketing Communications - Three:
The client's view
Ian McShane, Chairman, Behaviour & Attitudes:
TV trends - a view from the Establishment Survey.
Session 2: TV viewers in Focus
Jim Power - Economist:
The economic future - What's in store for our consumers
Matt Hill - Research Director, Thinkbox:
The truth About Youth
Paul Loughrey, Head of Insights - RTE.
3D Targeting A look at viewing behaviour and lifestyles
Session 3 What's next for TV
Nigel Walley, CEO, Decipher:
The Future Viewing Landscape.
Justin Sampson, CEO, BARB:
Project Dovetail, progressing to a hybrid future.
Jill McGrath, CEO, TAM Ireland:
The VISTA Project
Places are filling up fast so early booking is advised