Line up announced for TAM Ireland's Switched On Conference 2016

Date: 21/09/2016 | Comments

Register for this free event today

Places are booking up fast for the TAM Ireland  Switched On Conference 2016 
 
 
 
 
 
 
 
When
October 14th 2016
8.30am - 2pm
 
 
 
 
Where
Havelock Suite
Aviva Stadium
Dublin 4














 
 
A  fantastic line up of industry speakers sharing their expert views on Television & the Future all packed into a what promises to be an engaging and insightful ½ Day conference.  
 
Our Chair for the event is Brian Jacobs. Brian spent over 35 years in advertising, media and research agencies including spells at  Leo Burnett (UK, EMEA, International Media Director),Carat International (Managing Director), Universal McCann (EMEA Director) and the research agency Millward Brown (EVP, Global Media).
 
Brian has co-authored two books on the media industry. 'Spending Advertising Money' with the late Dr Simon Broadbent and 'Social Media Marketing' with Jouko Ahvenainen, Alan Moore and Ajit Jaokar.His weekly blog (The Cog Blog) is widely read throughout the industry.  He is a frequent contributor to the UK advertising trade press, and speaks regularly on conference platforms.
 
The line up for the event is as follows:

Session 1: TV Now 
 
Aislinn O'Connor, Head of  Brand and Marketing Communications - Three: 
The client's view
 
Ian McShane, Chairman, Behaviour & Attitudes: 
TV trends - a view from the Establishment Survey.

 
Session 2: TV viewers in Focus 
 
Jim Power - Economist: 
The economic future - What's in store for our consumers 
 
Matt Hill - Research Director, Thinkbox:
The truth About Youth 
 
Paul Loughrey, Head of Insights - RTE. 
3D Targeting A look at viewing behaviour and lifestyles 
 
Panel Discussion 
 
 
Session 3 What's next for TV
 
Nigel Walley, CEO, Decipher: 
 The Future Viewing Landscape. 
 
Justin Sampson, CEO, BARB: 
Project Dovetail, progressing to a hybrid future.
 
Jill McGrath, CEO, TAM Ireland: 
 The VISTA Project 
 
Panel Discussion 
 
Places are filling up fast so early booking is advised