A TV + Social Media insight project on an epic scale.
TAM Ireland has selected Colourtext to deliver an ambitious and exciting new media insight project. The study will collect nearly every tweet authored in the Republic of Ireland over a full calendar month - we're forecasting a dataset of 9 million messages. We'll also be monitoring search activity over the same period.
The objective is to discover what percentage of Irish Twitter traffic is made up of messages about TV content. It's a challenging brief, but Colourtext has developed the systems to handle this kind of 'Big Data' project.
We expect to learn a lot about the impact TV makes on social conversations throughout the day, as well as the shows and genres that stimulate most second-screen activity. We're looking forward to bringing you the results in June 2014.