Adland v TV viewers
It is widely believed that people who work in Advertising/Media/Marketing are early adopters of new technology and prolific users of social media.
As can be seen from the above chart Adlanders are far more profuse users of the internet for watching TV and using social media.
Social Media Activity
Looking specifically at daily usage of Social Media we find that Adlanders are 4 times more likely to use a Twitter Account daily than TV Viewiers and almost 3 times more likely to dual screen (use a social media account whilst watching TV).
It might be argued that Adlanders are a young corhort of people so the study also looks at this same behaviour among 15-34 year old and 25 – 44 year old TV viewers and found that there are still big differences in behaviour particularly in relation to Twitter and dual screening.
TV Reception and Time-shift viewing
When it comes to TV reception type 42% of Adland subscribe to Sky and 49% subscribe to UPC compared to Dublin TV Viewers 32% of whom subscribe to Sky and 61% to UPC.
Time-shift viewing is a popular choice for Adlanders:
66% of Adlanders claim to spend in excess of 30 mins daily time-shift viewing. If we average out their claimed time-shift viewing it amounts to 49 mins daily. We know from TAM Ireland/Nielsen data that Adults 15+ spend an average of 18 mins Time-shift viewing daily.
The study shows a fascinating insight into the lives of the people who work in advertising and demonstrates a big divide in their technology, social media and TV viewing habits – they are a truly unique a group!