Press Office

Irish TV viewing up 11 minutes per day on 10 years ago.- Ireland's top 20 TV programmes 2016

Date: 12/01/2017 | Comments

Official TAM Ireland/Nielsen figures on TV viewing for 2016 shows that viewing is central to the fabric of Irish life. Irish... Read more »

TV Ad Revenue exceeds €200 million in 2013
TV Ad Revenue exceeds €200 million in 2013

TV Ad Revenue exceeds €200 million in 2013

Date: 02/10/2014 | Comments

The total advertising spend on TV in 2013 was €206,228,762 For the first time in the history of the Irish advertising bu... Read more »

Viewers follow TV content across multiple devices
Viewers follow TV content across multiple devices

Viewers follow TV content across multiple devices

Date: 29/05/2014 | Comments

According to the TAM Ireland/Ipsos MRBI Total Viewing Study 2014, we spend 230 minutes each day viewing some form of video ... Read more »

9pm is peak viewing time for all video content regardless of screen or format
9pm is peak viewing time for all video content regardless of screen or format

9pm is peak viewing time for all video content regardless of screen or format

Date: 09/05/2014 | Comments

9pm is peak viewing time for all video content regardless of screen or format What do you do in your leisure time? For the va... Read more »

One quarter of our waking day is spent watching some form of TV/video content
One quarter of our waking day is spent watching some form of TV/video content

One quarter of our waking day is spent watching some form of TV/video content

Date: 23/04/2014 | Comments

We live in an ever evolving technology landscape. Smartphones are becoming ubiquitous, tablet ownership is growing at a phen... Read more »

A TV + Social Media insight project on an epic scale.
A TV + Social Media insight project on an epic scale.

A TV + Social Media insight project on an epic scale.

Date: 02/04/2014 | Comments

TAM Ireland has selected Colourtext to deliver an ambitious and exciting new media insight project. The study will collect n... Read more »

Irish adults viewers watch 3 hours 28 mins of TV every day.
Irish adults viewers watch 3 hours 28 mins of TV every day.

Irish adults viewers watch 3 hours 28 mins of TV every day.

Date: 29/01/2014 | Comments

Irish adult viewers watch 3 hours 28 minutes of TV every day Over 91% of TV viewing is Live Official TAM Ireland/Nielsen fi... Read more »

TAM Ireland appoints Head of Research

Date: 14/11/2013 | Comments

TAM Ireland appoint​s Head of Research We are delighted to announce that Tony Wearn has been appointed as Chief Research Of... Read more »

TAM Ireland - Audit of the Service

Date: 14/11/2013 | Comments

This year sees TAM Ireland’s contract with Nielsen in its 3rd year. At the half-way point of the seven-year term, TAM I... Read more »

Television enjoys bumper weekend of viewing
Television enjoys bumper weekend of viewing

Television enjoys bumper weekend of viewing

Date: 03/09/2013 | Comments

An amazing sport and entertainment line-up meant that TV enjoyed a phenomenal weekend of viewing. According to TAM Irelan... Read more »

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