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TV Advertising is key driver of brand conversations
TV Advertising is key driver of brand conversations

TV Advertising is key driver of brand conversations

Date: 20/03/2013 | Comments

We all know how important word of mouth is to brands but did you know that TV advertising is the single biggest driver of con... Read more »

Full deck for Who's viewing what, where, when and how now available
Full deck for Who's viewing what, where, when and how now available

Full deck for Who's viewing what, where, when and how now available

Date: 13/03/2013 | Comments

You can download the full deck for the TAM Ireland Ipsos MRBI multi-device study from here  Read more »

TV still dominates in a world of multi-devices
TV still dominates in a world of multi-devices

TV still dominates in a world of multi-devices

Date: 13/03/2013 | Comments

In 2008 the average Irish adult watched live TV for 3 hours 15 minutes every day. That year the iphone launched in Ireland... Read more »

TAM Ireland Event - Who's viewing what, where, when and how?
TAM Ireland Event - Who's viewing what, where, when and how?

TAM Ireland Event - Who's viewing what, where, when and how?

Date: 20/02/2013 | Comments

TAM Ireland are delighted to invite you to see the latest insights into multi-device viewing, a unique study into today's... Read more »

Irish Adults have increased viewing time by 8 mins in 2 years.
Irish Adults have increased viewing time by 8 mins in 2 years.

Irish Adults have increased viewing time by 8 mins in 2 years.

Date: 28/01/2013 | Comments

Irish adults have increased viewing time by 8 mins in two years Irish adult viewers watch 3 hours 35 minutes of TV every da... Read more »

TV viewing - Overview of 2012
TV viewing - Overview of 2012

TV viewing - Overview of 2012

Date: 23/01/2013 | Comments

Time spent Viewing Irish adults aged 15+ watched TV for an average of 3 hours 35 mins every day in 2012. 8 minutes longer... Read more »

November 2012 Overview
November 2012 Overview

November 2012 Overview

Date: 14/12/2012 | Comments

TV Viewing – November 2012 This is our first review post DSO and TV is looking more popular than ever with month on... Read more »

TV doing its bit to generate economic growth.
TV doing its bit to generate economic growth.

TV doing its bit to generate economic growth.

Date: 28/11/2012 | Comments

Are the green shoots begining to show? Irish retail sales had thier biggest increase this year in October . Retail sales volu... Read more »

Channel 4 Announce's More 4 Opt-out
Channel 4 Announce's More 4 Opt-out

Channel 4 Announce's More 4 Opt-out

Date: 18/10/2012 | Comments

Channel 4 launches New More 4 Advertising Service in Ireland Early next year, Channel 4 will roll out its new advertising s... Read more »

Greg Dyke - Room for a View - What they said on Twitter....

Date: 21/09/2012 | Comments

Alan Murphy ‏@AMatCulabula Mr Greg Dyke addressed The Future of TV in the Aviva earlier#TAMview http://ow.ly/i/X22S K... Read more »

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