Welcome to TAM Ireland

TAM Ireland (Television Audience Measurement Ireland Ltd) oversees an accurate and effective audience measurement system for the whole of the television advertising industry.

TAM Ireland is made up of the majority of commercial broadcasters operating in Ireland (RTÉ, TV3, TG4, Channel 4, BSKYB Ireland, UTV, Viacom and Setanta Ireland) and the main Irish media buying agencies. We commission Nielsen TV Audience Measurement to carry out the actual measurement service.

Our mission is: To provide precise viewership data and promote the power of television with a commitment to excellence, vision and adaptability.

 

Latest News

TAM Ireland - Audit of the Service

Date: 14/11/2013 | Comments

This year sees TAM Ireland’s contract with Nielsen in its 3rd year. At the half-way point of the seven-year term, TAM I... Read more »

UTV to apply for licence for new TV Channel in Ireland
UTV to apply for licence for new TV Channel in Ireland

UTV to apply for licence for new TV Channel in Ireland

Date: 06/11/2013 | Comments

This morning UTV announced plans to launch a new TV channel in Ireland. An application for a service licence will be submitte... Read more »

TV3 Launches companion app.
TV3 Launches companion app.

TV3 Launches companion app.

Date: 18/10/2013 | Comments

TV3 have launched the new viewing companion app Showpal which is designed to compelment and enhance viewers experience. Its t... Read more »

Eircom introduces new TV service E Vision
Eircom introduces new TV service E Vision

Eircom introduces new TV service E Vision

Date: 18/10/2013 | Comments

Avialable from today Eircom has launched a new TV service to its eFiber customers. It will deliver 34 channels as selected by... Read more »

Coca Cola include live Twitter feed in TV ad in Romania

Date: 13/09/2013 | Comments

This is a really interesting and innovative way to combine a TV Ad with Twitter.  Read more »

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