Welcome to TAM Ireland

TAM Ireland (Television Audience Measurement Ireland Ltd) oversees an accurate and effective audience measurement system for the whole of the television advertising industry.

TAM Ireland is made up of the majority of commercial broadcasters operating in Ireland (RTÉ, TV3, TG4, Channel 4, BSKYB Ireland, UTV, Viacom and Setanta Ireland) and the main Irish media buying agencies. We commission Nielsen TV Audience Measurement to carry out the actual measurement service.

Our mission is: To provide precise viewership data and promote the power of television with a commitment to excellence, vision and adaptability.

 

Latest News

TAM Ireland to measure all viewing across all devices by 2017
TAM Ireland to measure all viewing across all devices by 2017

TAM Ireland to measure all viewing across all devices by 2017

Date: 25/06/2014 | Comments

TAM Ireland to measure all viewing across all devices by 2017 We Irish love our TV. According to official TAM Ireland figures... Read more »

Viewers follow TV content across multiple devices
Viewers follow TV content across multiple devices

Viewers follow TV content across multiple devices

Date: 29/05/2014 | Comments

According to the TAM Ireland/Ipsos MRBI Total Viewing Study 2014, we spend 230 minutes each day viewing some form of video ... Read more »

9pm is peak viewing time for all video content regardless of screen or format
9pm is peak viewing time for all video content regardless of screen or format

9pm is peak viewing time for all video content regardless of screen or format

Date: 09/05/2014 | Comments

9pm is peak viewing time for all video content regardless of screen or format What do you do in your leisure time? For the va... Read more »

One quarter of our waking day is spent watching some form of TV/video content
One quarter of our waking day is spent watching some form of TV/video content

One quarter of our waking day is spent watching some form of TV/video content

Date: 23/04/2014 | Comments

We live in an ever evolving technology landscape. Smartphones are becoming ubiquitous, tablet ownership is growing at a phen... Read more »

A TV + Social Media insight project on an epic scale.
A TV + Social Media insight project on an epic scale.

A TV + Social Media insight project on an epic scale.

Date: 02/04/2014 | Comments

TAM Ireland has selected Colourtext to deliver an ambitious and exciting new media insight project. The study will collect n... Read more »

Pages