Welcome to TAM Ireland

TAM Ireland (Television Audience Measurement Ireland Ltd) oversees an accurate and effective audience measurement system for the whole of the television advertising industry.

TAM Ireland is made up of the majority of commercial broadcasters operating in Ireland (RTÉ, TV3, TG4, Channel 4, BSKYB Ireland, UTV, Viacom and Setanta Ireland) and the main Irish media buying agencies. We commission Nielsen TV Audience Measurement to carry out the actual measurement service.

Our mission is: To provide precise viewership data and promote the power of television with a commitment to excellence, vision and adaptability.


Latest News

Broadcaster Players add to total TV viewing

Date: 05/11/2014 | Comments

TAM Ireland recognises the importance of capturing viewing via devices other than the traditional TV set. The first step i... Read more »

TV Ad Revenue exceeds €200 million in 2013
TV Ad Revenue exceeds €200 million in 2013

TV Ad Revenue exceeds €200 million in 2013

Date: 02/10/2014 | Comments

The total advertising spend on TV in 2013 was €206,228,762 For the first time in the history of the Irish advertising bu... Read more »