Welcome to TAM Ireland

TAM Ireland (Television Audience Measurement Ireland Ltd) oversees an accurate and effective audience measurement system for the whole of the television advertising industry.

TAM Ireland is made up of the majority of commercial broadcasters operating in Ireland (RTÉ, TV3, TG4, Channel 4, BSKYB Ireland, UTV, Viacom and Setanta Ireland) and the main Irish media buying agencies. We commission Nielsen TV Audience Measurement to carry out the actual measurement service.

Our mission is: To provide precise viewership data and promote the power of television with a commitment to excellence, vision and adaptability.

 

Latest News

Behaviour and Attitudes Wins Establishment Survey Contract to 2018
Behaviour and Attitudes Wins Establishment Survey Contract to 2018

Behaviour and Attitudes Wins Establishment Survey Contract to 2018

Date: 24/11/2015 | Comments

Following a competitive bid, TAM Ireland and Nielsen are delighted to announce that the incumbent, Behaviour and Attitudes, h... Read more »

TV is more popular now than 10 years ago
TV is more popular now than 10 years ago

TV is more popular now than 10 years ago

Date: 17/11/2015 | Comments

TV is more popular now than 10 years agoWorld TV day is on November 21st In the first half of 2015 Irish adults aged 15+ spen... Read more »

Report Shows CEOs the Commercial Payback of Advertising
Report Shows CEOs the Commercial Payback of Advertising

Report Shows CEOs the Commercial Payback of Advertising

Date: 09/09/2015 | Comments

Report Shows CEOs the Commercial Payback of Advertising Marketing “La La Land” Dispelled As Report P... Read more »

Establishment Survey - Request for Proposals
Establishment Survey - Request for Proposals

Establishment Survey - Request for Proposals

Date: 20/08/2015 | Comments

Establishment Survey – Request for ProposalsTAM Ireland produces the official television ratings used by the television... Read more »

Time to improve segmentation? - Dave Winterlich - Chief Strategy Officer - Dentsu Aegis network
Time to improve segmentation? - Dave Winterlich - Chief Strategy Officer - Dentsu Aegis network

Time to improve segmentation? - Dave Winterlich - Chief Strategy Officer - Dentsu Aegis network

Date: 02/03/2015 | Comments

It never surprises me to hear some of the “sure nobody watches TV anymore” sound bites replayed to me as they ma... Read more »

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