Welcome to TAM Ireland

TAM Ireland (Television Audience Measurement Ireland Ltd) oversees an accurate and effective audience measurement system for the whole of the television advertising industry.

TAM Ireland is made up of the majority of commercial broadcasters operating in Ireland (RTÉ, TV3, TG4, Channel 4, BSKYB Ireland, UTV, Viacom and Setanta Ireland) and the main Irish media buying agencies. We commission Nielsen TV Audience Measurement to carry out the actual measurement service.

Our mission is: To provide precise viewership data and promote the power of television with a commitment to excellence, vision and adaptability.


Latest News

Digital Switch Over

Date: 29/08/2012 | Comments

Digital Switchover – Oct 24th Ireland’s old analogue TV network is switching off on October 24th 2012. This wil... Read more »

TAM Ireland Group Updates - August 2012

Date: 13/08/2012 | Comments

TAM Ireland has a number of working groups that ensure the constant development and improvement of the service. These groups ... Read more »