Welcome to TAM Ireland

TAM Ireland (Television Audience Measurement Ireland Ltd) oversees an accurate and effective audience measurement system for the whole of the television advertising industry.

TAM Ireland is made up of the majority of commercial broadcasters operating in Ireland (RTÉ, TV3, TG4, Channel 4, BSKYB Ireland, UTV, Viacom and Setanta Ireland) and the main Irish media buying agencies. We commission Nielsen TV Audience Measurement to carry out the actual measurement service.

Our mission is: To provide precise viewership data and promote the power of television with a commitment to excellence, vision and adaptability.

 

Latest News

TV drives response for Aerlingus.com

Date: 12/09/2012 | Comments

Caitríona Cloonan of Aerlingus gives her view on how effective TV has been for them: TV is an essential element of o... Read more »

Irish Viewers watch more TV than ever before
Irish Viewers watch more TV than ever before

Irish Viewers watch more TV than ever before

Date: 03/09/2012 | Comments

Irish viewers watching more TV than ever before - Irish viewers watch 3 hours 37 minutes of TV every day - Irish viewers are ... Read more »

My TV Week - Vicky Shekleton
My TV Week - Vicky Shekleton

My TV Week - Vicky Shekleton

Date: 03/09/2012 | Comments

This week we talk to Vicky Shekleton - Market Research Assistant with Carat Ireland TV highlight of the week? I have two; N... Read more »

Word on the Street

Date: 03/09/2012 | Comments

We took to the streets to see what Irish viewers really think of TV ads..... Read more »

Linear TV heads for the clouds!
Linear TV heads for the clouds!

Linear TV heads for the clouds!

Date: 30/08/2012 | Comments

With companion screen viewing growing, consumers will want to view linear TV as well as the on demand services on their table... Read more »

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