Welcome to TAM Ireland

TAM Ireland (Television Audience Measurement Ireland Ltd) oversees an accurate and effective audience measurement system for the whole of the television advertising industry.

TAM Ireland is made up of the majority of commercial broadcasters operating in Ireland (RTÉ, TV3, TG4, Channel 4, BSKYB Ireland, UTV, Viacom and Setanta Ireland) and the main Irish media buying agencies. We commission Nielsen TV Audience Measurement to carry out the actual measurement service.

Our mission is: To provide precise viewership data and promote the power of television with a commitment to excellence, vision and adaptability.


Latest News

TV industry to publish actual total spend for 2012

Date: 21/09/2012 | Comments

At the Room for a View gathering in the Aviva Stadium TAM Ireland announced that the TV industry will be publishing the to... Read more »

TAM Ireland Panel reaches its full size

Date: 20/09/2012 | Comments

TAM Ireland today announced that the panel of homes used for measuring TV viewing has now reached its full size. The a... Read more »

Too Many Chiefs? - Alan Cox of Core Media
Too Many Chiefs? - Alan Cox of Core Media

Too Many Chiefs? - Alan Cox of Core Media

Date: 17/09/2012 | Comments

'What we need is single-source research which measures multi-media exposure for individual respondents and then relates... Read more »

DSO - Controls in place
DSO - Controls in place

DSO - Controls in place

Date: 13/09/2012 | Comments

The upcoming Digital Switch Over represents a very dynamic reality for the Irish TV market. To ensure universe estimates ... Read more »

TV drives response for Aerlingus.com

Date: 12/09/2012 | Comments

Caitríona Cloonan of Aerlingus gives her view on how effective TV has been for them: TV is an essential element of o... Read more »