Welcome to TAM Ireland

TAM Ireland (Television Audience Measurement Ireland Ltd) oversees an accurate and effective audience measurement system for the whole of the television advertising industry.

TAM Ireland is made up of the majority of commercial broadcasters operating in Ireland (RTÉ, TV3, TG4, Channel 4, BSKYB Ireland, UTV, Viacom and Setanta Ireland) and the main Irish media buying agencies. We commission Nielsen TV Audience Measurement to carry out the actual measurement service.

Our mission is: To provide precise viewership data and promote the power of television with a commitment to excellence, vision and adaptability.

 

Latest News

Kellogg's Field of Dreams Campaign

Date: 17/10/2012 | Comments

The Brief Research showed that Kellogg’s is part of the fabric of Ireland and that emotional affinity has a unique impa... Read more »

One4All - Retail Week

Date: 17/10/2012 | Comments

With over €25 million worth of One4all Gift Cards in circulation, One4all wanted to get Ireland spending again with reta... Read more »

Gordons Gin

Date: 17/10/2012 | Comments

This is an excellent example of how sponsorship can really work well for a brand when the fit is right... Read more »

My TV Week - Finian Murphy - Communications Planner - Irish International
My TV Week - Finian Murphy - Communications Planner - Irish International

My TV Week - Finian Murphy - Communications Planner - Irish International

Date: 17/10/2012 | Comments

TV highlight of the week? I enjoy Mad Men on RTE, but their Friday night scheduling means it saves up on my UPC box and I ... Read more »

Greg Dyke - Room for a View - What they said on Twitter....

Date: 21/09/2012 | Comments

Alan Murphy ‏@AMatCulabula Mr Greg Dyke addressed The Future of TV in the Aviva earlier#TAMview http://ow.ly/i/X22S K... Read more »

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