Welcome to TAM Ireland

TAM Ireland (Television Audience Measurement Ireland Ltd) oversees an accurate and effective audience measurement system for the whole of the television advertising industry.

TAM Ireland is made up of the majority of commercial broadcasters operating in Ireland (RTÉ, TV3, TG4, Channel 4, BSKYB Ireland, UTV, Viacom and Setanta Ireland) and the main Irish media buying agencies. We commission Nielsen TV Audience Measurement to carry out the actual measurement service.

Our mission is: To provide precise viewership data and promote the power of television with a commitment to excellence, vision and adaptability.

 

Latest News

Solid Proof - Bill Kinlay - CEO Group M
Solid Proof - Bill Kinlay - CEO Group M

Solid Proof - Bill Kinlay - CEO Group M

Date: 03/11/2012 | Comments

Solid Proof: It's clear that the media world is changing beyond recognition and, as media consumption habits change... Read more »

TV ads make greatest Impression - UK study confirms

Date: 25/10/2012 | Comments

In a recent UK survey it was found that TV provides the most impactful form of advertising. Read the full story here Read more »

November Universes

Date: 25/10/2012 | Comments

TV universes for November are now online.  Read more »

My TV Week - Marie Pissochet - Nielsen Watch
My TV Week - Marie Pissochet - Nielsen Watch

My TV Week - Marie Pissochet - Nielsen Watch

Date: 24/10/2012 | Comments

TV highlight of the week? Right now, Masterchef Soap viewer or soap-avoider? Avoider, at all cost. What’s your guilty... Read more »

Channel 4 Announce's More 4 Opt-out
Channel 4 Announce's More 4 Opt-out

Channel 4 Announce's More 4 Opt-out

Date: 18/10/2012 | Comments

Channel 4 launches New More 4 Advertising Service in Ireland Early next year, Channel 4 will roll out its new advertising s... Read more »

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