Welcome to TAM Ireland

TAM Ireland (Television Audience Measurement Ireland Ltd) oversees an accurate and effective audience measurement system for the whole of the television advertising industry.

TAM Ireland is made up of the majority of commercial broadcasters operating in Ireland (RTÉ, TV3, TG4, Channel 4, BSKYB Ireland, UTV, Viacom and Setanta Ireland) and the main Irish media buying agencies. We commission Nielsen TV Audience Measurement to carry out the actual measurement service.

Our mission is: To provide precise viewership data and promote the power of television with a commitment to excellence, vision and adaptability.

 

Latest News

TV viewing - Overview of 2012
TV viewing - Overview of 2012

TV viewing - Overview of 2012

Date: 23/01/2013 | Comments

Time spent Viewing Irish adults aged 15+ watched TV for an average of 3 hours 35 mins every day in 2012. 8 minutes longer... Read more »

November 2012 Overview
November 2012 Overview

November 2012 Overview

Date: 14/12/2012 | Comments

TV Viewing – November 2012 This is our first review post DSO and TV is looking more popular than ever with month on... Read more »

Focus on the 4 big themes - Jason Nebenzahl - MD - PHD
Focus on the 4 big themes - Jason Nebenzahl - MD - PHD

Focus on the 4 big themes - Jason Nebenzahl - MD - PHD

Date: 03/12/2012 | Comments

Focus on the four big themes.... As we are still in the midst of trading/negotiating for the year ahead, I often reflec... Read more »

My TV Week - Amy Carty Airtime Manager at Sky Media Ireland
My TV Week - Amy Carty Airtime Manager at Sky Media Ireland

My TV Week - Amy Carty Airtime Manager at Sky Media Ireland

Date: 28/11/2012 | Comments

TV highlight of the week? Homeland. Quite simply an absolute must. Soap viewer or soap-avoider? Part time Soap Viewer... Read more »

TV doing its bit to generate economic growth.
TV doing its bit to generate economic growth.

TV doing its bit to generate economic growth.

Date: 28/11/2012 | Comments

Are the green shoots begining to show? Irish retail sales had thier biggest increase this year in October . Retail sales volu... Read more »

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