Welcome to TAM Ireland

TAM Ireland (Television Audience Measurement Ireland Ltd) oversees an accurate and effective audience measurement system for the whole of the television advertising industry.

TAM Ireland is made up of the majority of commercial broadcasters operating in Ireland (RTÉ, TV3, TG4, Channel 4, BSKYB Ireland, UTV, Viacom and Setanta Ireland) and the main Irish media buying agencies. We commission Nielsen TV Audience Measurement to carry out the actual measurement service.

Our mission is: To provide precise viewership data and promote the power of television with a commitment to excellence, vision and adaptability.

 

Latest News

Full deck for Who's viewing what, where, when and how now available
Full deck for Who's viewing what, where, when and how now available

Full deck for Who's viewing what, where, when and how now available

Date: 13/03/2013 | Comments

You can download the full deck for the TAM Ireland Ipsos MRBI multi-device study from here  Read more »

TV still dominates in a world of multi-devices
TV still dominates in a world of multi-devices

TV still dominates in a world of multi-devices

Date: 13/03/2013 | Comments

In 2008 the average Irish adult watched live TV for 3 hours 15 minutes every day. That year the iphone launched in Ireland... Read more »

My TV Week - Joanne Watts, RTÉ Television Sales
My TV Week - Joanne Watts, RTÉ Television Sales

My TV Week - Joanne Watts, RTÉ Television Sales

Date: 06/03/2013 | Comments

TV Highlight of the Week? Nothing comes close to Love Hate Soap viewer or soap avoider? Definite avoider, enough drama ... Read more »

TAM Ireland Event - Who's viewing what, where, when and how?
TAM Ireland Event - Who's viewing what, where, when and how?

TAM Ireland Event - Who's viewing what, where, when and how?

Date: 20/02/2013 | Comments

TAM Ireland are delighted to invite you to see the latest insights into multi-device viewing, a unique study into today's... Read more »

Irish Adults have increased viewing time by 8 mins in 2 years.
Irish Adults have increased viewing time by 8 mins in 2 years.

Irish Adults have increased viewing time by 8 mins in 2 years.

Date: 28/01/2013 | Comments

Irish adults have increased viewing time by 8 mins in two years Irish adult viewers watch 3 hours 35 minutes of TV every da... Read more »

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