Welcome to TAM Ireland

TAM Ireland (Television Audience Measurement Ireland Ltd) oversees an accurate and effective audience measurement system for the whole of the television advertising industry.

TAM Ireland is made up of the majority of commercial broadcasters operating in Ireland (RTÉ, TV3, TG4, Channel 4, BSKYB Ireland, UTV, Viacom and Setanta Ireland) and the main Irish media buying agencies. We commission Nielsen TV Audience Measurement to carry out the actual measurement service.

Our mission is: To provide precise viewership data and promote the power of television with a commitment to excellence, vision and adaptability.

 

Latest News

TV Advertising globally is set for growth over next 5 years - PWC forecasts

Date: 10/06/2013 | Comments

PWC's Global entertainment and media outlook 2013-2017 says in next 5 years, TV ad sector will rise and terrestrial secto... Read more »

BAI Issues Rules on Food Advertising to Children.

Date: 06/06/2013 | Comments

The Broadcasting Authority of Ireland (BAI) has issued revised versions of its General and Children’s Commercial Com... Read more »

Unmissable TV leads the social chat

Date: 28/05/2013 | Comments

We spotted this on Starcom's blog this week - yet another example of how unmissable TV leads the social chat Will Sm... Read more »

TV Advertising is key driver of brand conversations
TV Advertising is key driver of brand conversations

TV Advertising is key driver of brand conversations

Date: 20/03/2013 | Comments

We all know how important word of mouth is to brands but did you know that TV advertising is the single biggest driver of con... Read more »

Full deck for Who's viewing what, where, when and how now available
Full deck for Who's viewing what, where, when and how now available

Full deck for Who's viewing what, where, when and how now available

Date: 13/03/2013 | Comments

You can download the full deck for the TAM Ireland Ipsos MRBI multi-device study from here  Read more »

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