Welcome to TAM Ireland

TAM Ireland (Television Audience Measurement Ireland Ltd) oversees an accurate and effective audience measurement system for the whole of the television advertising industry.

TAM Ireland is made up of the majority of commercial broadcasters operating in Ireland (RTÉ, TV3, TG4, Channel 4, BSKYB Ireland, UTV, Viacom and Setanta Ireland) and the main Irish media buying agencies. We commission Nielsen TV Audience Measurement to carry out the actual measurement service.

Our mission is: To provide precise viewership data and promote the power of television with a commitment to excellence, vision and adaptability.

 

Latest News

Unilever trials Grabyo in the UK this week

Date: 01/07/2013 | Comments

Unilever, the FMCG giant, has become the first brandowner to trial Grabyo, a new real-time TV content sharing app, as it seek... Read more »

Australian's embrace multi-screening but TV continues to dominate

Date: 01/07/2013 | Comments

SYDNEY: Australian homes are increasingly connected via multiple screens, with the number having access to four screens &ndas... Read more »

Comms Group Update - June 2013 - Gerard Barry TV3
Comms Group Update - June 2013 - Gerard Barry TV3

Comms Group Update - June 2013 - Gerard Barry TV3

Date: 27/06/2013 | Comments

Below is a brief outline of what the TAM Ireland comms group do and some of our plans for later this year. The main goals o... Read more »

Tcomm Update - June 2013 - Panel Control Review - Dave Moore TG4
Tcomm Update - June 2013 - Panel Control Review - Dave Moore TG4

Tcomm Update - June 2013 - Panel Control Review - Dave Moore TG4

Date: 27/06/2013 | Comments

TG4's Dave Moore fills us in on the complexities and necessity of Panel controls. Panel Controls - Background Viewing... Read more »

Consumer Confidence at a turning point Red C report shows

Date: 21/06/2013 | Comments

The latest Credit Crunch Tracking Report from RED C shows that there is now a strong belief that the Irish economy is recover... Read more »

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