Welcome to TAM Ireland

TAM Ireland (Television Audience Measurement Ireland Ltd) oversees an accurate and effective audience measurement system for the whole of the television advertising industry.

TAM Ireland is made up of the majority of commercial broadcasters operating in Ireland (RTÉ, TV3, TG4, Channel 4, BSKYB Ireland, UTV, Viacom and Setanta Ireland) and the main Irish media buying agencies. We commission Nielsen TV Audience Measurement to carry out the actual measurement service.

Our mission is: To provide precise viewership data and promote the power of television with a commitment to excellence, vision and adaptability.

 

Latest News

Television enjoys bumper weekend of viewing
Television enjoys bumper weekend of viewing

Television enjoys bumper weekend of viewing

Date: 03/09/2013 | Comments

An amazing sport and entertainment line-up meant that TV enjoyed a phenomenal weekend of viewing. According to TAM Irelan... Read more »

Small is beautiful as television grabs the lion's share
Small is beautiful as television grabs the lion's share

Small is beautiful as television grabs the lion's share

Date: 29/07/2013 | Comments

Article re-printed with kind permission from Steve Dempsey and the Sunday Business Post While the digital revolution has ... Read more »

Live Television Viewing - Still King
Live Television Viewing - Still King

Live Television Viewing - Still King

Date: 16/07/2013 | Comments

Over the last few months PVR ownership (that is the technology that gives you the ability to pause live TV, record, series ... Read more »

TV and Social - a powerful force
TV and Social - a powerful force

TV and Social - a powerful force

Date: 12/07/2013 | Comments

What a weekend of sport we’ve just had, the Lion’s beating Australia, a Brit finally winning Wimbledon and the cl... Read more »

UK study finds live TV gives people a sense of connection and commonality

Date: 03/07/2013 | Comments

Brand owners should consider a harmonious approach to reach viewers of live TV and video on demand more effectively, a new re... Read more »

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