Welcome to TAM Ireland

TAM Ireland (Television Audience Measurement Ireland Ltd) oversees an accurate and effective audience measurement system for the whole of the television advertising industry.

TAM Ireland is made up of the majority of commercial broadcasters operating in Ireland (RTÉ, TV3, TG4, Channel 4, BSKYB Ireland, UTV, Viacom and Setanta Ireland) and the main Irish media buying agencies. We commission Nielsen TV Audience Measurement to carry out the actual measurement service.

Our mission is: To provide precise viewership data and promote the power of television with a commitment to excellence, vision and adaptability.


Latest News

TAM Ireland release beta version of Video Planning Aid

Date: 15/05/2017 | Comments

TAM Ireland are delighted to release the beta version of the TAM Ireland Video Planning AId – a first step in the VIS... Read more »

2016 Review
2016 Review

2016 Review

Date: 14/02/2017 | Comments

The 2016 TV Review is now available  Read more »

Irish TV viewing up 11 minutes per day on 10 years ago.- Ireland's top 20 TV programmes 2016

Date: 12/01/2017 | Comments

Official TAM Ireland/Nielsen figures on TV viewing for 2016 shows that viewing is central to the fabric of Irish life. Irish... Read more »

Brexit - The positives for Ireland - Jim Power

Date: 21/10/2016 | Comments

Brexit - The positives for Ireland Read more »

What will TV look like in 2020 - Nigel Walley - Decipher

Date: 21/10/2016 | Comments

What will TV look like in 2020 Read more »