Getting Started on TV
If you are thinking about advertising on TV for the first time, here are a few guidelines to help you get started:
TV is a high impact and cost effective medium for advertisers. It offers mass coverage, high awareness, flexibility and accountability, allowing advertisers to effectively target their audience in a cost efficient way. Commercial TV in Ireland offers opportunities for budgets of all sizes so read on to see how you can take the first steps to getting on air.
First Steps to Air:
1) Appoint an Agency
Whatever your budget, we would advise using a reputable and recognised media agency who will help you plan a campaign to meet your business objectives. IAPI gives a full list of creative and media specialists. You can also contact TV Stations directly for advice about getting on air (see contact details below).
2) Define Your Target Audience
The growth of multi-channel TV offers advertisers great flexibility and the opportunity to target both broad demographics (e.g. Housekeepers or Adults) as well as more niche audience groups (e.g. Adults 15-34). Airtime can be chosen to allow you to reach your chosen target audience as cost efficiently as possible.
3) Define your Budget
The cost of advertising on TV depends on a number of factors and answers to a range of questions:
- Where? Which channels you want to use and which programmes you want to appear in?
- When? What time of year and what time of day?
- Who? What audience are you targeting (broad or niche)?
- How long? Length of commercial (30 second ads are most common)
Contacts at all the TV Stations will be happy to help answer all your questions:
Company Representing Email
Medialink Ch4/E4 email@example.com
RTÉ RTÉ1, RTÉ2 firstname.lastname@example.org
TV3 TV3, 3e, Universal email@example.com
Sky Sky1, Sky2, Sky Atlantic,
Sky Sports 1, Sky Sports 2, Sky Living
Sky Sports News, Sky News, MTV,
Nickelodeon, Nick Junior,
Comedy Central, Comedy Central Extra,
At the Races, Dave, Gold, Discovery,
E! Entertainment firstname.lastname@example.org
UTV UTV email@example.com
TG4 TG4 firstname.lastname@example.org
Setanta Setanta Ireland email@example.com
All Ad copy must be cleared in advance by TV Stations for transmission. The BAI General Communications Code sets out guidelines and restrictions for Irish Broadcasters in accordance with the Broadcasting Act of 2009.