General

Connected TV Summit - Summary

Date added: 03/09/2012
File name: Connected TV.ppt
The connected TV summit in London this year covered all areas of connected TV from Smart TVs through to mobile viewing. It was a packed house with more than 300 people attending the 2 day summit. Attached is a summary of our learnings from the summit which we hope you will find useful.

Lifestyle Survey: Jan - June 2012

Date added: 11/08/2012
File name: Lifestyle survey Jan - June 2012.ppt
Once a year TAM Ireland carry out a lifestyle survey on the panel. This allows for deep dives into the buying habits and behaviours of the TV audience so that they can be targeted  more effectively. Here are some top-line results which give a fascinating insight into Irish TV viewers.

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