General

Ivor Millman presents paper - Future of TV audience measurement

Date added: 15/11/2013
File name: The Future of TV Audience Measurement - Summary (1).docx
 The Future Measurement group have been in learning mode recently and are gathering information from many different sources. These learnings included a  specially commissioned presentation from TV measurement expert Ivor Millman on where he saw the future of measurement. Here is a summary of his presentation available to download. 

Consumer Confidence at a turning point Red C report shows

Date added: 21/06/2013
File name: RED-C-Credit-Crunch-Tracking-June-2013.pdf
The latest Credit Crunch Tracking Report from RED C shows that there is now a strong belief that the Irish economy is recovering among consumers. Summer 2013 may be the turning point for consumer confidence in Ireland and springboard for growth ahead. We also see much higher confidence in the housing market, and as a nation, we are happier than a year ago. Yet, this positive improvement in confidence will take time to feed into action. More than 1 in 3 Irish still feel personally impacted by the recession in the past three months. And consumer spending remains cautious, though we see far less suggesting they will decrease spend and slightly more suggesting they will increase spend in the months ahead.  

Who's Viewing what, where, when and how?

Date added: 13/03/2013
File name: TAM Ireland Viewing Habits (Final) .ppt
TAM ireland engaged Ipsos MRBI to carry out this study on multi-device viewing in Ireland.

Watch and Buy Study 2012 Nielsen/TAM Ireland - Updated

Date added: 08/03/2013
File name: Watch & Buy Feb 2013.ppt
This study concentrates on FMCGs and looks at the economic environment & consumer sentiment. It covers how shoppers behaviour is changing & the role that price, promotion and advertising strategies play in this. There is an in-depth look at private labels and discounters and the consumers search for value.  It then looks at the role that advertising plays in the categories and brands that are winning the private label battle.    

Who owns What - Jan 2013

Date added: 28/01/2013
File name: Who owns what Edited.ppt
A look at the highlights from the latest Establishment Survey including the TV landscape post DSO

Watch and Buy Study 2012 Nielsen/TAM Ireland

Date added: 07/12/2012
File name: Watch & Buy Study 2012 TAM Ireland.ppt
This study concentrates on FMCGs and looks at the economic environment & consumer sentiment. It covers how shoppers behaviour is changing & the role that price, promotion and advertising strategies play in this. There is an in-depth look at private labels and discounters and the consumers search for value.  It then looks at the role that advertising plays in the categories and brands that are winning the private label battle.

TV Viewing - a shared experience

Date added: 12/09/2012
File name: co viewing.ppt
A look at how many people watch alone and in company and when is the most popular time for shared viewing

Marketing in a Recession

Date added: 03/09/2012
File name: The Danger of Cutting Marketing - July 2012 (1).ppt
It can be difficult to know what is the best approach to marketing during a recession. This presentation by Alan Cox of Core Media gives his view on how to tacklet this issue.

Connected TV Summit - Summary

Date added: 03/09/2012
File name: Connected TV.ppt
The connected TV summit in London this year covered all areas of connected TV from Smart TVs through to mobile viewing. It was a packed house with more than 300 people attending the 2 day summit. Attached is a summary of our learnings from the summit which we hope you will find useful.

Lifestyle Survey: Jan - June 2012

Date added: 11/08/2012
File name: Lifestyle survey Jan - June 2012.ppt
Once a year TAM Ireland carry out a lifestyle survey on the panel. This allows for deep dives into the buying habits and behaviours of the TV audience so that they can be targeted  more effectively. Here are some top-line results which give a fascinating insight into Irish TV viewers.

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