General

The Grown Ups - 25-44 yr olds Infographic - printable version

Date added: 31/05/2016
File name: 25-44 yrs.jpg
Print out the latest in our series of infographics this one demonstrates the really strong relationship between 25-44 yr olds and television

ABC1 Adults Infographic Printable Version

Date added: 24/05/2016
File name: ABC1.jpg
In the lastest of our infographics here is the relationship between ABC1 Adults and Television.

Housekeepers with Kids - Printable version

Date added: 09/05/2016
File name: HKwK.jpg
Check out our quick infographics on the relationship between Housekeepers with Children and TV. 

Who Has What - January 2016

Date added: 08/02/2016
File name: Who owns what Jan 16.ppt
Highlights from the latest Establishment Survey

World TV Day 2015

Date added: 20/11/2015
File name: World TV Day 2015 Final.pdf
To Celebrate World TV Day we have put together a short deck on all that is great about TV in Ireland

Who Has What - Sept 2015

Date added: 13/09/2015
File name: Who owns what Sept 2015.ppt
Hightlights of the latest findings from the Establishment Survey

A Line in the Sand - The Slides

Date added: 12/09/2015
File name: A LIne in the Sand (3).ppt
A Line in the Sand - findings gathered from various data sources the backbone of which are the IAPI AdFx awards to prove in the most objective way possible, the strength and value of advertising in Ireland.  You can download all the slides from this presenation here and use as freely as you wish!

The Value of Advertising in Ireland - A Line in the Sand - Karen Hand & Jill McGrath

Date added: 09/09/2015
File name: A_Line_in_the_Sand.pdf
Using data from a mulitude of sources with the IAPI AdFx awards as the backbone, this report set out to prove in the most objective way possible, the strength and value of advertising in Ireland. This book of evidence is aptly called "A Line in the Sand" as it is the first step in building up a powerful argurment for the tremendous impact the advertising industry can have on a brand.

The Value of Advertising in Ireland - I must be talking to my friends - John Fanning

Date added: 09/09/2015
File name: I must be Talking to my Friends (Final).pdf
John Fanning has worked through the "best in class" from the IAPI AdFx awarded campaigns to demonstrate the true capabilty of advertising and the general principals employed by the most successful campaigns. 

Total Viewing Habits Study 2015

Date added: 13/05/2015
File name: IPSOS Total Viewing Study 2015.pdf
Now in its 3rd year, this study looks at total viewing across all devices. Of the viewers surveyed, 92% said they watched content on a TV set and 23% watched on another device in addition to a TV set

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