Date added: 12/09/2015 File name: A LIne in the Sand (3).ppt
A Line in the Sand - findings gathered from various data sources the backbone of which are the IAPI AdFx awards to prove in the most objective way possible, the strength and value of advertising in Ireland. You can download all the slides from this presenation here and use as freely as you wish!
The Value of Advertising in Ireland - A Line in the Sand - Karen Hand & Jill McGrath
Date added: 09/09/2015 File name: A_Line_in_the_Sand.pdf
Using data from a mulitude of sources with the IAPI AdFx awards as the backbone, this report set out to prove in the most objective way possible, the strength and value of advertising in Ireland. This book of evidence is aptly called "A Line in the Sand" as it is the first step in building up a powerful argurment for the tremendous impact the advertising industry can have on a brand.
The Value of Advertising in Ireland - I must be talking to my friends - John Fanning
Date added: 09/09/2015 File name: I must be Talking to my Friends (Final).pdf
John Fanning has worked through the "best in class" from the IAPI AdFx awarded campaigns to demonstrate the true capabilty of advertising and the general principals employed by the most successful campaigns.