General

Who Owns What - July 2017

Date added: 05/07/2017
File name: Who owns what Jul 2017.ppt

Changes to TV Universes from July 2017

Date added: 26/06/2017
File name: Changes to TV Universes from July 2017.docx
The universes for July 2017 incorporate two significant changes:1.     Data from the latest 2016 Census as published by the Central Statistics Office (CSO).2.     The introduction of a new definition of eligible households.Each of these changes has a contributory effect to the final figures. In combination, the effect of each change will interact to produce the final TV Household universe figures.The attached document outlines the effect of each change.

Adland V TVland 2016

Date added: 01/02/2017
File name: Infographic Adland v TVland copy.pdf
Towards the end of last year we asked the industry to help us by completing a survey on your attitiudes, behaviours and viewing habits - download the infographic to see how we Adlanders compare with the average TV viewers - "TVland". We think you'll be surprised with the findings

Switched On 2016 - Matt Hill - Thinkbox

Date added: 19/10/2016
File name: The-Truth-About-Youth-short_1.pdf
The Truth about Youth

Who has What - July 2016

Date added: 17/10/2016
File name: Who owns what Jul 16.ppt
Snapshots from the most recent Establishment Survey

Switched On 2016 - Jill McGrath - The VISTA Strategy

Date added: 17/10/2016
File name: Jills Slides - Switched On 2016.pdf
TAM Ireland's VISTA strategy

Switched On 2016 - Paul Loughrey - 3D targeting

Date added: 17/10/2016
File name: Paul Loughrey Tam Web version.pdf
3D Targeting A look at viewing behaviour and lifestyles

Switched On 2016 - Ian McShane - B&A - TV Trends from the ES

Date added: 17/10/2016
File name: Ian McShane - ES.pdf
A look at the trends on TV over the last decade

Switched On 2016 - Justin Sampson - BARB

Date added: 17/10/2016
File name: BARB for TAM Ireland Switched On.pdf
Project Dovetail - progressing to a hybrid future.

Switched On 2016 - Jim Power - Economist

Date added: 17/10/2016
File name: Jim Power TAM OCT 14th 2016.pdf
The economic future - whats in store for our consumers?

Pages